On Monday I began to delve into some of your biggest concerns regarding an ecommerce website including; security and the skills that are needed. In this second part of my blog I look into some more of your apprehensions.

Lack of personal contact

A common issue that business owners express is that it seems ecommerce isolates businesses from their customers and they have no control over customer satisfaction.

Not true, in fact customer service is just as important when conducting online sales as it is with a physical sale.

This is where it is up to you to make sure you are doing everything you can to take care of your customers. What you lose in physically selling a product to your customer, you can gain back in the way you handle their primary requirements which are; that they are looking to purchase a product from you quickly, easily and quite often outside of business hours.

You need to make sure that your customers can purchase items easily without any problems. So if you are receive an email from a customer asking you a question, it’s important for you get back to them as soon as possible. If they don’t hear from you for two days, you can guarantee they won’t be as interested in your product as they were when they made the query – they may have even purchased elsewhere.

When done well your new customers will quickly turn into repeat customers because they will know that they can buy what they are looking for from you; quickly, easily and without any hassles. You can still up sell products and make sure that your customers will have a great experience.

The only difference between an eCommerce website and a physical store is that customer service is primarily done through computers, which is once again why it is important to make sure that your web developer is reputable. The process of buying a product should be quick, easy and the store front should accurately reflect your business. Therefore an inexperienced web developer should not be your first port of call.

Cost

An eCommerce site will cost slightly more than a regular website as there is more programming involved for security and accounting purposes. But remember you should be paying for a quality eCommerce website, not some cheap and shoddy online store that has just been knocked together by somebody without the experience that it requires.

Your digital security measures, procedures and store front are just as important as your physical security, procedures and store front. If you set yourself up properly from the beginning it will make all your eCommerce business practices a lot safer and easier.

In comparison to the value that most businesses find that they get from an eCommerce website, the upfront cost is undoubtedly minor. You will be increasing you customer base with lower overheads and without a lot of effort on your part.

Contact us today if you would like to discuss how we can help you.